KAFFEINE / Arts & Culture, Sponsorship

Cultural Institutions Tackle Rugby World Cup

18 September 2015
Image: The French rubgy team pose for a selfie in the Painted Hall at the Old Royal Naval College, Greenwich 

Cultural Institutions Tackle Rugby World Cup

England’s hosting of the Rugby World Cup has seen cultural organisations across the country getting in on the game. Here are some of our favourite campaigns and activations so far.

Welcome Ceremonies Hosted at Britain’s Landmark Venues
The 20 welcome ceremonies will help broaden the reach of the tournament and celebrate the host cities. 17 iconic venues will welcome teams from across the world including venues such as the Painted Hall at the Old Royal Naval College (which made The Telegraph's Picture of the Day) and Hampton Court Palace.  The ceremonies are to celebrate the teams and welcome those to England and Wales, all uniting to celebrate the sport. #celebratingrugby
More on the welcome venues

Tackle a Book During the Rugby World Cup
As part of the Reading Passport project for 2015, libraries across the South West are challenging readers to tackle a book during the Rugby World Cup. Now in it’s fourth year, Reading Passport supports library members and writers, encouraging everyone to pick up a book they may not have tried before.
More on Tackle a Book

Night of Festivals
Night of Festivals will host the ‘cultural centrepiece’ of the World Cup with ArtReach working to present artists and art reflecting the five competing teams in Leicester. The streets of Leicester will be alive with dance, music, and arts celebrating the RWC. Award winning vocalist Erna Chimu and her band will open the festival on 2 October.
More on Night of Festivals

RAMM Presents Touch-Line
The Royal Albert Memorial Museum is showcasing an exhibition, running from September through to November, of work by award-winning photographer Michelle Sank at the Sandy Park stadium in Exeter. Her photographs will give a visual record of the preparations that lead up to the games, capturing the dedication and delivery of players, organisers and spectators involved in the RWC.
More about Touch-Line 

 The Gain Line
Rugby Borough Council has commissioned award winning contemporary artist Ravi Deepres to create a heart-warming film that explores the sport’s social, historical and cultural impact. Deepres has filmed various games, including matches at the six nations Tournament, a Rugby Lions training session and match, as well as documenting the boys at Rugby school playing on The Close. The film premiered at Rugby Art Gallery and Museum and is also being presented at Bath’s Institute of Contemporary Interdisciplinary Arts and Leicester’s Phoenix Arts Council.
More about the film

 Millennium Board Walk Graffiti  
As part of the Grow Wild competition hosted by the Royal Botanical Gardens at Kew, and the Big Lottery Fund, a group of street artists called Discover the ‘Diff has created artwork  representing the competing teams along the riverside walkway near Cardiff’s Millennium Stadium.  The group hopes to inspire people about nature and be in with a chance of winning 120,000 to transform a public space with wild flowers.
More on the images