KAFFEINE / Arts & Culture, Placemaking, Public Relations, Retail & Property , Sponsorship, Travel & Tourism, Visual Arts

Training: An introduction / refresher to Media Buying

3 August 2022

Are you new to media buying or instructing media agencies? Or, would you benefit from a refresher to give you additional confidience and impact in these areas? If so, join Rupert Bean, Kallaway’s Media Director, for training that will enable you to master the media buying fundamentals with confidence including channels, terminology, planning, booking and campaign measurement. The traning will enable your media buying to become stronger and more effective.  

Training is limited to a group size of eight people providing an opportunity to work closely with Rupert and learn from him and other participants in a collaborative, supportive and informal manner. Lunch and after session drinks will also be provided. 

The training covers: 

  •        Introduction to media buying and a history of the medium
  •        Understanding the industry terminology
  •        Roles and types of media channels, their value and importance
  •        The relationship between channels
  •        How media is bought
  •        The foundations of media planning and writing a good brief to agencies
  •        The basics of media measurement – what to measure and how frequently 
  •        How media works with marketing and PR
  •        A fun and informal quiz for a very silly prize at the end

Small group in person training dates:               

  •        Wednesday 9 November   
  •        Wednesday 8 February
  •        Wednesday 17 May
  •        Wednesday 5 July
  •        Timings: 9.30am for 10am - 5.30pm 
  •        Location: Kallaway Ltd, 2 Portland Road, Holland Park, London, W11 4LA


  •        £587 per person or £1054 for two people (excluding VAT)

If you're keen but can't make these dates, please let us know and we'll arrange future training dates around your needs, or look at an online alternative. Bespoke training can also be provided for company specific teams either at Kallaway or at your office. Please discuss with Rupert.  

How to book

Please contact: Rupert Bean, Media Director, Kallaway with the names of who is attending and their contact details. Please also include details of to whom invoices should be raised. Rupert will be in touch with participants ahead of the session to learn more about thier specific goals. Joining details for the training will also be provided.   

About your trainer

Rupert Bean has 26 years of experience developing and delivering highly effective media campaigns for some of the UK’s best-known entertainment brands, cultural venues and institutions, live performances, and corporate clients. 

He is adept at helping national and regionally based brands deliver measurable integrated campaigns across all platforms and channels relevant to their audiences for commercial success.  

His experience includes destinations such as The Design Museum, the Barbican, Royal Museums Greenwich, Dreamland, Bristol Zoo and Wellcome Collection as well as stand out cultural and entertainment events such as The London Original Print Fair and focused initiatives in the UK regions and cities for the UK Unboxed Festival. 

Rupert is also an expert in media campaigns for performance and theatre brands, leading on campaigns for The Royal Philharmonic Orchestra, The Royal Shakespeare Company, The National Theatre, Graeae and Opera North. He has a specialist knowledge of the West End which has seen him mastermind the success of campaigns for Jersey Boys, Billy Elliot the Musical and Dirty Dancing.

Rupert extends his passion for entertainment into writing and directing the UK’s largest amateur pantomime which attracted audiences and celebrities alike when it ran for ten years in London. He also is big fan of trivia and quizzing – which has seen him compete in many popular TV shows. And he's a dedicated Whovian and Trekkie. Needless to say these interests contribute to his entertaining and effective style of training!