KAFFEINE / Lifestyle


31 January 2020

Dreamland Margate, one of the UK’s most loved amusement parks has appointed Kallaway to run a major brand and audience growth campaign to mark its 100th year. 

The appointment was made following a five-way competitive tender.

Dreamland’s classical fair-ground attractions (including the UK’s oldest wooden roller coaster the Scenic Railway) and its century of perfecting fun for all the family has been winning a new generation of fans following its reopening in 2015. Dreamland’s is also building on its music heritage, following in the footsteps of the Rolling Stones and The Who are major brands such as Gorillaz helping firmly re-establish the site as quality performance venue. Over 700,000 people visited the attraction in 2019.

Dreamland’s continued growth will also support the regeneration of Margate and the town’s burgeoning entertainment and cultural scene.

Kallaway’s campaign will help Dreamland build on its success to date and also directly support Margate’s growth. A high-profile series of event including gigs from international bands and other activations will be announced as part of the year ahead.

Eddie Kemsley (F), CEO of Dreamland, said: “Dreamland is one of the most important and cherished attractions in the UK.  It is more than just an amusement park; it is part of Margate and has helped shape the town’s fortunes over 100 years. Our centenary year gives us the opportunity to further amplify our incredible events and music programme and help bring new people to Margate.

“Kallaway won the brief because their strategy was absolutely on point. No other agency demonstrated a better understanding of Dreamland’s audiences and how to motivate them into action for the whole district’s benefit.”

William Kallaway, Managing Director, Kallaway, said: “Dreamland is a remarkable entertainment brand that has influenced and reflected our love affair with the seaside for generations. We are very excited about helping Dreamland continue its growth by maximising the potential the 100th birthday year holds to win new fans and excite people to visit the attraction and Margate.”


Further information

Kallaway (www.kallaway.com)

William Kallaway

Tel:      020 7221 7883

Email:  William.kallaway@kallaway.com



Dreamland Margate is the UK’s most picture-perfect amusement park and a world-class visitor attraction offering all the fun of a festival for the whole family. Opposite the golden sands of Margate (Kent), Dreamland gives visitors all ages the chance to experience stunning vintage rides, pop-up entertainment, art installations and eclectic street food, and boasts a year-round programme of live music and events.

Since re-opening in 2015 and expanding in 2017 after additional investment, Dreamland has been delivering exciting experiences for international visitors across its estate. In addition to the vintage amusement park, there is also a roller room and diner, 1,000 capacity music venue (Hall By The Sea), children’s soft play centre (Octopus’s Garden), seafront pub (Cinque Ports), and amusement arcade. 

With excellent road and rail links, Dreamland Margate in less than 90 minutes from central London and is a major part of the on-going transformation of Margate into one of the UK’s trendiest seaside towns. For more information, visit www.dreamland.co.uk

Dreamland is open at weekends and during the school holidays, and is free to enter. Guests wishing to ride can either pay per ride or purchase wristbands in advance online. Annual Dreamland Membership starts from £50 and includes unlimited rides and use of the Roller Room, exclusive food and drink discounts and special offers on ticketed events.