UKinbound CEO on The Future Tourism Trends
3 May 2023
In this 30m video Joss Croft OBE, CEO, UKinbound provides a valuable overview of the key global and national issues impacting on UK tourism and what tourism businesses should be considering right now.
Key areas covered:
- The state of tourism globally and how this is impacting on the UK: How the UK tourism sector is recovering, its strongest markets, those yet to come back and what are the issues holding the UK back - these range from domestic and overseas politics to the changing demographics of our two large English speaking markets.
- National issues impacting (and helping) the UK tourism sector: Harnessing the growth the biz-leisure markets, why tourism venues should be working with intermediaries as 50% of tourism visits are now provided through intermediary market and why politics in Scotland has been better for the sector when compared to Westminster.
- Key take aways for tourism businesses: The importance of getting the audience mix right, understanding the customers’ journey from thier home to your destination and why speaking with local MPs and Councillors is vital to raise the profile of tourism and the significance it plays to the local and national economy.
About Joss Croft and UKinbound.
Joss Croft has a led a distinguished career in travel being awarded an OBE in New Year’s Honours List for services to tourism. Prior to becoming CEO of UK Inbound in 2018 he led the Marketing at the Department for International Trade and was Marketing Director of VisitBritain, involved in the development of the GREAT Britain and NI campaign.
UKinbound is the only trade association that represents the interests of the UK’s inbound tourism sector to ensure it is recognised as a leading economic and employment driver in the UK. This includes supporting its members with help and advice, lobby Government on key industry issues and engaging the media to raise the profile of inbound tourism and its importance to the UK economy.