KAFFEINE / Arts & Culture, Events, Lifestyle, Placemaking, Public Relations, Travel & Tourism, Visual Arts


2 November 2022


November 2022

London Art Fair has appointed Kallaway to deliver the PR campaign for its 2023 Fair this coming January at Islington’s Business Design Centre.

London Art Fair, founded in 1989, returns to its traditional January slot in 2023 to open the international art collecting calendar year. Showcasing the best of Modern and Contemporary Art from the UK and around the world, the Fair boasts a vibrant programme of engaging talks and events and curated projects including Photo50, Encounter and Platform – all soon to be announced!

Kallaway’s campaign will help London Art Fair build on its success to date, with a brand building and new audience acquisition campaign to support ticket sales.  This focus reflects Kallaway’s expertise in delivering measurable, smart and imaginative campaigns that grow client business.

London Art Fair joins Kallaway’s impressive roster of high-profile arts and culture sector clients including Japan House London, Royal Academy of Dance and Artichoke as well as leading successful campaigns for a suite of art fairs including Affordable Art Fair,154 Contemporary African Art Fair, and London Print Fair.

Sarah Monk, Portfolio Director at Immediate Live and London Art Fair lead, said: “For over 20 years, London Art Fair at Islington Business Design Centre has opened the annual art collecting calendar.  We’re overjoyed to be back this coming January and to be working with Kallaway to re-establish our leading art fair position.”

William Kallaway, Managing Director, Kallaway, said: “London Art Fair is such an exciting cultural brand to be working with, especially as they open the year ahead. We are looking forward to delivering a creative campaign that grows the Fair’s profile - cementing the London Art Fair as the first place to go to buy great modern and contemporary art.”