Live insight: Succeed at Contextual Media Buying
1 August 2022
1pm, Thursday 22 September. Free.
The rapid growth of digital outdoor advertising and digital media in general means the Holy Grail of advertising - reaching the right audience, at the right time, via the right medium - is now within the grasp of most brands that advertise. The secret of grasping the Grail is contextual targeting. Join Rupert Bean, Media Director, as he sets out the most significant changes in contextual media buying and how brands can succeed in this vitally important area.