KAFFEINE / Digital & Social Media


11 April 2022

Did you know there are over 21 million allergy sufferers in the UK? 

Nor did Kallaway until we recently started working with Allergy UK, the UK’s largest allergy charity, to deliver the media planning and buying for its upcoming campaign ‘It’s time to take allergy seriously’. The charity is seeking to raise public awareness for allergies in general and for people to realise they are diseases, and want to convey the psychological toil sufferers face including anxiety and fear in their everyday lives.

Launching during Allergy Awareness Week [w/c 25 April] our national and city campaign (London, Cardiff, Belfast and Edinburgh) will stretch into 2023 and includes:

  • Spotify activity to reach a younger demographic
  • Digital display
  • Behavioural Influence Amplification [BIA]
  • Contextual targeting
  • Paid social strategy featuring stories of real allergy sufferers

This appointment follows recent successful, but different, campaigns for charities the Royal College of Music and Royal Academy of Dance.

The Royal College of Music appointed Kallaway for an awareness building media buying campaign to help the College be seen as as a new cultural destination for London - a natural home for lovers of live classical music, as well as drawing attention to its fascinating museum. Our campaign has been helping the charity reach new audiences across London broadcast and digital channels and around the capital via outdoor advertising.  

The Royal Academy of Dance is working with Kallaway on an ongoing profile raising campaign that is maximising the opening of its new £19m global headquarters in Battersea to help the charity live its mission to inspire the world to dance. The campaign spans media planning and buying, public relations and influencer marketing.

Are you a charity looking for a more creative and effective approach to campaign planning? Get in touch with Katie Blake, Client and Commercial Director katie.blake@kallaway.com