THE NATIONAL MEDIA ‘EATS UP’ HARD ROCK CAFE’S EAT OUT TO HELP OUT DEAL
1 October 2020
As the nation got set to ‘Eat Out To Help Out’ and eateries competed for custom with different offers, we helped Hard Rock Cafe cut through with a press and influencer campaign generating 80 pieces of coverage, to drive bookings.
Our campaign amplified Hard Rock's point of difference offering the Eat Out discount every weekday – not just Monday to Wednesday which the Government initiative supported. We did this by demonstrating how the brand was going above and beyond to help people enjoy a respite from the lockdown with great food for less.
The press campaign generated over 16 stories across the national media with features in Mail Online, The Sun and commentary in The Telegraph, while The Slice, Metro’s weekly food & drink newsletter, shared the initiative with its 66,000 subscribers. Our influencer campaign secured a veritable who’s who of London foodie influencers, all keen to support Hard Rock and its initiative for no charge.
As a result our campaign helped Hard Rock Cafes in London continue to be booked out Monday-Friday during the Eat Out scheme.