Training

We believe in the transformative power of culture and tourism to enrich lives.

To help brands in these sectors succeed, we provide free and paid for training and share insights direct to subscribers' inboxes monthly.

FREE ONLINE TRAINING 

Join industry peers at our monthly 'Espresso Sessions' - a live lunchtime boost of insight and learning on topical marketing and communications issues to help your brand grow.  Subscribe to be invited to future sessions. Past topics include 

See these and other insigh on our blog

PAID TRAINING

We provide small group training at our office or yours. Training is director-led and group sizes are kept between four to eight people, providing a high quality learning environment. Lunch is on us and you're invited to stay for post-event drinks. If you can't see training below that fits your needs, let's talk and we'll create it for you. Current sessions include: 

Media buying foundations: Are you new to media buying or instructing media agencies? Would you benefit from a refresher on how to deliver these with greater confidence and impact? Join Rupert Bean, Kallaway’s Media Director, for training that will help you master the media buying fundamentals, from terminology and channels to planning, booking and campaign measurement. Dates and more information. 

Media buying strategy and measurement: This training is for marketing leaders who want the tools to strengthen the impact of thier media planning and buying for increased ROI. Marketing impact is often held back by poorly planned and overpriced paid media that delivers weak results. All of which can be difficult to spot unless you know what to look for and the adjustments to make. Media Director Rupert Bean will teach you how to brief your media planning and buying team, interrogate media plans and put in place measurement and reporting that better enables you to judge success so you can make more informed decisions to help your business and its goals. Dates and more information.

How to write effective press releases: Does your brand get the press coverage you seek - or could you deliver more? Join Laura Bates, Senior Account Director at Kallaway and ex-Head of Communications at the Museum of London, who will teach you how to craft press releases that deliver the results you want. You'll learn how to develop and pitch a release and secure coverage across print, broadcast, and online media. This training will benefit in house marketing and public relations professionals who write or review press releases or manage PR agencies. Dates and more information. 

How to maximise media interviews: Join Will Kallaway, Managing Director of Kallaway, to learn how to prepare for and maximise media interviews. The group size is limited to four people of either manager or director level. The training covers all aspects of the interview process from preparation, messaging, environment setting, briefing spokespeople and optimising the interview itself. These sessions will include filmed mock interviews, providing a realistic, hands-on and supportive way to learn. Participants receive worksheets and interview preparation handbooks to use and take away. Dates and more information