KAFFEINE / Arts & Culture, Digital & Social Media, Events, Lifestyle, Placemaking, Public Relations, Retail & Property , Travel & Tourism, Visual Arts

TOP TIPS TO HELP YOU LAUNCH WITH IMPACT IN 2023

7 November 2022
TOP TIPS TO HELP YOU LAUNCH WITH IMPACT IN 2023
 
Are you an attraction or destination with a major launch or re-launch in 2023? Would you like the chance to test your strategy and ideas?
 
Join our Managing Director William Kallaway for a 90 minute workshop bringing together Kallaway’s top tips amassed from over 50 years of UK and global award-winning launches from The View From The Shard, SS Great Britain, Japan House London, Dreamland and Tower Bridge.
 
Workshop highlights include:
  • Get to know your audiences - importance of running focus groups to best understand how to influence your target customers. 
  • Lets get integrated - how to align your earned, paid and owned channel activity into one seamless campaign to deliver maximum ROI.
  • Standout messaging - importance of tailoring your offering to your audiences to inspire them into action.
  • PR stunts that pack a punch - approaching creative activations that go beyond picture stories, and spark conversation and desire.
  • More than media - how to find and harness niche communities and routes to your audiences.
  • Measuring what matters - identifying the best approach to defining success, aligning internal teams and linking activity to commercial outcomes.
 
UPDATE
  • Due to popular demand we have announced another session to take place before the end of the year!
  • You can attend virtually on Wednesday 14 December 2pm - 3.30pm.
To book your free place, email hello@kallaway.com