KAFFEINE / Arts & Culture, Digital & Social Media, Events, Lifestyle, Placemaking, Public Relations, Retail & Property , Travel & Tourism, Visual Arts

Destination launch workshop, 12noon, 26 Jan, '23.

15 December 2022
Destination launch workshop, 12noon, 26 January 2023
Are you an attraction or destination with a major launch or new opening in 2023?  If so, join Will Kallaway for a free 90 minute workshop that shares some of our top tips from launching the UK's leading attractions such as The View From The Shard, Dreamland, Wellcome Collection, The William Morris Gallery and the Mary Rose Museum (to name a few). 
Workshop highlights include:
  • Language - how to intrigue audiences
  • Brand  - why asking the big questions yields more impact 
  • Creative strategy v stunts - the two are not the same and why this is important 
  • Compelling messaging - importance of tailoring your offering to your audiences to inspire them into action.
  • Integrated campaigns - how to break out of channel activity silos to develop one integrated campaign  
  • Measuring what matters - identifying the best approach to defining success, aligning internal teams and linking activity to commercial outcomes.
Join the workshop: