KAFFEINE / Arts & Culture, Placemaking, Retail & Property , Travel & Tourism

TRAINING: Media Buying Strategy and Measurement

21 September 2022

Media Buying Strategy and Measurement  

Marketing impact is often held back by poorly planned and over priced paid media that delivers weak results. All of which can difficult to spot and change unless you know the right questions to ask and adjustments to make. This training is for marketing leaders who want to be better able to improve the results their media buying is delivering. Media Director Rupert Bean will teach you how to brief your media planning and buying team, interrogate media plans and put in place measurement and reporting criteria that best enables you to judge success so you can make more informed media planning decisions to help your business and its goals. Training is limited to a group size of eight people providing an opportunity to work closely with Rupert and learn from him and other participants in a collaborative, supportive and informal manner. Lunch and after session drinks will also be provided. 

The training covers: 

  • How to brief agencies 
  • What makes a good media plan
  • Media channel roles and success measures 
  • Getting the right data and campaign insights for your business 
  • How to measure campaign success 
  • How to improve campaign performance
  • The right questions to ask your agency
  • Evaluating return on investment  

Small group in person training dates:               

  •       Wednesday 16 November   
  •       Wednesday 22 February
  •       Wednesday 24 May
  •       Wednesday 12 July
  •       Timings: 9.30am for 10am - 5.30pm 
  •       Location: Kallaway Ltd, 2 Portland Road, Holland Park, London, W11 4LA


  •        £587 per person or £1054 for two people (excluding VAT)

If you're keen but can't make these dates, please let us know and we'll arrange future training dates around your needs, or look at an online alternative. Bespoke training can also be provided for company specific teams either at Kallaway or at your office. Please discuss with Rupert.  

How to book

Please contact: Rupert Bean, Media Director, Kallaway with the names of who is attending and their contact details. Please also include details of to whom invoices should be raised. Rupert will be in touch with participants ahead of the session to learn more about thier specific goals. Joining details for the training will also be provided.   

About your trainer

Rupert Bean has 26 years of experience developing and delivering highly effective media campaigns for some of the UK’s best-known entertainment brands, cultural venues and institutions, live performances, and corporate clients. 

He is adept at helping national and regionally based brands deliver measurable integrated campaigns across all platforms and channels relevant to their audiences for commercial success.  

His experience includes destinations such as The Design Museum, the Barbican, Royal Museums Greenwich, Dreamland, Bristol Zoo and Wellcome Collection as well as stand out cultural and entertainment events such as The London Original Print Fair and focused initiatives in the UK regions and cities for the UK Unboxed Festival. 

Rupert is also an expert in media campaigns for performance and theatre brands, leading on campaigns for The Royal Philharmonic Orchestra, The Royal Shakespeare Company, The National Theatre, Graeae and Opera North. He has a specialist knowledge of the West End which has seen him mastermind the success of campaigns for Jersey Boys, Billy Elliot the Musical and Dirty Dancing.

Rupert extends his passion for entertainment into writing and directing the UK’s largest amateur pantomime which attracted audiences and celebrities alike when it ran for ten years in London. He also is big fan of trivia and quizzing – which has seen him compete in many popular TV shows. And he's a dedicated Whovian and Trekkie. Needless to say these interests contribute to his entertaining and effective style of training!