VIDEO: How to Succeed at Influencer Marketing
16 February 2022
In this Insight Session we share the process we take to deliver successful influencer campaigns leading destination brands as well as wider advice that will help in-house destination marketing teams improve their influencer marketing, strengthen their integrated campaigns and demonstrate a clear return on investment.
The session covers:
Our Seven Steps for Success: A step by step overview of the process we work through to help brands identify and then deliver the successful influencer campaigns from goal setting, identification and recruitment of influencers to measurement of campaigns.
The different way to work with influencers with worked examples: Learnings from influencer campaigns for Adventure Cinema, The Affordable Art Fair, Hard Rock Cafe and Japan House London with insight on each for marketing teams to apply in their campaigns.
Behavioural Influencer Amplification: How to amplify influencer content through targeted, cross-channel, digital advertising to deliver enhanced impact on audience engagement and purchasing behaviour.
Measuring success: Each brand is on its own marketing journey, with differing budgets, objectives and starting points. There is no set way for success - but their is a right way. We explain the difference, why it matters, as well as the approach to take and the tools to use for measuring and reporting success.