• 7a30786e-414b-469c-b777-ed6b95070a49-2060x1236
  • media-Dreamland_Marc-Sethi-8385-940x433q85
  • Dreamland_016
  • Untitled
  • 500%

    INCREASE IN TICKET SALES
  • 700%

    INCREASE IN WEB TRAFFIC
  • 996

    MILLION POTENTIAL CAMPAIGN REACH
  • 24%

    INCREASE IN HOUSE PRICES

Dreamland

Kallaway launched the reimagined vintage-style pleasure park Dreamland to a new generation. The campaign had a dual purpose – raise the profile of the park and use Dreamland’s rebirth as a further catalyst for the repositioning of Margate as a cultural destination and emerging creative hub. Dreamland was presented as a ‘must visit’ attraction for cool hunters, culture seekers and families alike.  Our campaign maximised its positioning as ‘old fashioned but oh so fashionable’ and built towards a blockbuster opening day culminating in a live concert with Marina and the Diamonds.  Throughout the campaign, we worked with the park’s lead designer Wayne Hemingway, the local council and Margate’s other attractions to position Dreamland at the heart of Margate’s resurgence.  Our campaign generated 1,300 stories across the UK and international media and influential lifestyle titles such as Vogue, Harper’s Bazaar and Esquire. The campaign generated a 700% rise in website traffic and a 500% rise in ticket sales prior to launch.  Interest in the area as a place to live and work has rocketed.  “Margate is the UK’s hottest market outside of London” reports The Guardian as house prices increase by 24%. “Kent’s east coast is the new Shoreditch”, reports The Telegraph.

Four months after Dreamland opened, we launched its roller coaster, the Scenic Railway.

 

INTERESTED IN WHAT WE CAN DO FOR YOU?

Please call 020 7221 7883 or Get In Touch

  • "Kallaway did an incredible job. Their campaign put Dreamland on the international tourist map and significantly advanced the cultural renaissance of Margate. I thoroughly recommend them."

    Eddie Kemsley

    CEO, Dreamland Margate
VIEW ENDORSEMENTS

RELATED SUCCESS STORIES

  • 3--Levels-68-69-72

    The View from the Shard

    High society: Launching a new landmark attraction for London

  • Close up of the mary rose exhibtion

    Mary Rose Museum

    Opening a Tudor time capsule to the world

  • webbscenicrailway13 (1)

    Dreamland's Scenic Railway

    Europe’s oldest coaster rolls back into action

  • TBhighres

    Tower Bridge Exhibition

    Growing global visitors to the inside of the world's most famous bridge