INCREASE IN OVERSEAS VISITORS
INCREASE IN YOUNG VISITORS
INCREASE IN VISITORS TO TEMPORARY EXHIBITIONS
The Courtauld Institute of Art
The Courtauld Institute of Art asked Kallaway to help increase visitors to the Courtauld Gallery, in particular from younger audiences and overseas tourists while also securing high profile and standout critical coverage.
Our four year campaign increased The Gallery’s status to cultural seeks and tourists to London, developed new partnerships including with the London College of Fashion and supported nine temporary exhibitions ranging from Bridget Riley to Rodin.
From Financial Times and Frieze Masters to Vice and Vogue, we have delivered outstanding coverage across the world’s media. The campaign for Egon Schiele: The Radical Nude was shortlisted for Marketing Campaign of the Year at the Museum and Heritage Awards.
Our recent campaign for Georgiana Houghton cut through the busy ‘Brexit’ news agenda to be established as one of the most talked about exhibitions of the year - described by The Sunday Times as “rewriting art history”. And 232 years after it was painted, A Bar at the Folies-Begère by Manet, which hangs in The Courtauld Gallery, made Time Out’s front cover as London’s favourite painting.
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