KAFFEINE / Arts & Culture, Events, Placemaking


2 August 2019

Kallaway helped children in Croydon see their hometown in a new light in a photography-focused placemaking competition that we created for The Whitgift Foundation.

From a 12th century church, to the 600 year old Surrey Street Market, to street art throughout the borough, over 800 photos were taken by 10 to 11 year olds from local primary schools in our ‘Capturing Croydon’ campaign aligned with the national curriculum.

Sarah Jones, MP for central Croydon, who presented the awards at the winner’s ceremony, said the initiative helped “children understand their sense of place, and that they are part of the community”. 

One of the oldest educational and care charities in the UK, the Croydon-based Whitgift Foundation approached Kallaway to help support its ongoing work with young people, especially during a time of major redevelopment for the area. We went beyond the original brief to work with the Foundation on a campaign that would provide a longer lasting educational legacy and sense of engagement with the borough’s younger generation.

Martin Corney, CEO of the Whitgift Foundation said it was “really interesting to see the engagement from these young people”, and praised Kallaway for its work in pulling together such a “successful first year” of the project.

Some of the children on the workshop had never used a camera before, with many discovering a new skill. Donika Grundey, a teacher from Howard Primary said the initiative was “really beneficial for the children’s confidence” and gave one child a “future [in photography] that she didn’t really think about before”. See more in the video below:

The competition culminated in an award’s ceremony at Old Palace of John Whitgift School. We secured key regional and London-wide coverage for the shortlist and winner’s announcement, including ITV London and Londonist.